As usual, Amreyah Cement does not complete the celebrations of the holy month of Ramadan without the presence of its clients and success partners. The commercial team had the pleasure of inviting senior clients to Suhoor and spending quality time with the team. Besides the time of fun and chatting about cement and market conditions, the Suhoor also included a tribute to our customers. Where the honor was presented by Mr. Walid Mahjoub, Director of the Commercial Sector, in celebration of the efforts of our customers and the long years of partnership with Amreyah Cement.

It has become our yearly tradition to celebrate the holy month of Ramadan with our clients in the form of a Suhoor gathering. It’s an event long-waited for by them for being one of a kind in the whole industry.

And this year was no different, yet it was exceptional, because this is the year Amreyah Cement has completed 30 years of prosperous existence in the market. 

To celebrate our partnership with our clients, we launched our new corporate song during the event to show appreciation for their loyalty. We also honored the oldest clients in the market for their continuous contribution to our success and growth.

Progressing in our marketing strategy to build sustainable partnerships, with current clients and influencers and future ones, we invited the students of Faculty of Engineering for a visit to our plant on 15^th of March 2017.

The students were taught theoretically and practically all about cement production and our company operations through an educational presentation and a live tour by (Safety, Environment, Production, CSR and Co-Processing Areas).

This marks our 3^rd visit and is part of the protocol signed between Amreyah Cement and Alexandria University, with the purpose of linking Academia to Industrial institutions, which encompasses cooperation  in several areas including educational, research, and events sponsorship.

In a successful attempt to strengthen the bond and partnership with our top 6 Core Market (Alexandria and Beheira) clients, we invited each of them to a private dinner with our CEO Mr. Salim Abdul Qader, and our commercial director Mr. Walid Mahgoub.

The purpose of the dinner was to plan for the future strategy with them, as well as reassure resolution to their concerns. Many creative ideas were generated during the meeting and our partnership was renewed along with their trust in us.

The success of each dinner has been reflected in the sales volume of each client and his consistent commitment.

As part of our marketing strategy to build sustainable partnerships, not only with current consumers and influencers but also with future ones, we invited the students of Faculty of Science for a visit to our plant.

The students were taught all about cement production and our company operations through an educational presentation, followed by a tour through our plant for a live and practical experience.

This visit is part of the protocol signed between Amreyah Cement and Alexandria University, with the purpose of linking Academia to Industrial institutions, which encompasses cooperation  in several areas including educational, research, and events sponsorship.

Progressing in our pull marketing strategy targeting construction contractors, Amreyah Cement has organized its first educational seminar in Monofeya Governorate to expand in its promising market.

The event was attended by 250 contractors and retailers, where we trained them about the technical advantages and the applications of our products in addition to introducing them to our contractors’ program. Following the event, we were approached by more than 50% of attendees requesting to join our program. This marks the beginning of our success in this market.

This is the 12^th event directed towards fostering our contractors’ program, in the form of successful seminars in different districts.

As the success of our contractors’ program continues, we celebrate our prosperous partnership with the 2nd contractors reward exhibition that took place in the city of Damanhour in Beheira governorate over 3 days and was attended by 1500 contractors and retailers.

During 2016, we have visited more than 29,000 construction sites, recording near to 350,000 tons consumed by 1850 active contractors. This consumption was transformed into the program's reward points.

On December 23rd 24th and 25th, our faithful contractors and retailers attended the exhibition organized by the marketing department and had the opportunity to redeem their points for various construction tools and supplies, displayed by 12 exhibitors (ranging from cement, construction tools, wood, Electricity pipers, isolation materials, and households)

Top contractors and retailers from each district were also awarded with gifts from AC to celebrate their success and motivate the others to follow in their footsteps.

The event generated positive word of mouth across Beheira and Kafr El Sheikh contractors and retailers, which was well reflected on new contractors requesting to join the program and be a part of our 3rd round.

Amreyah Cement has sponsored the conference organized by the structural engineering department – Faculty of Engineering Alexandria University. The conference was honoured by the attendance of

Egypt’s Vice president of national projects and former prime minister - Eng. Ibraheem Mehleb

Minister of Higher Education and Scientific Research – Eng. Ashraf Alshehi

President of Alexandria University – Eng. Essam al Kordi

Amreyah Cement has sponsored the faculty of science graduates’ day and job fair in light of the protocol signed between Amreyah Cement and Alexandria University with the purpose of linking Academia to industrial institutions. The event was honoured by the attendance of

Vice President of Alexandria – Prof. Mohamed Ismaeil

Dean of the Faculty of Science – Prof Alaa Ramadan

Former President of the Egyptian Environmental Affairs – Dr. Mohamadi Eid

On the 23rd of November, we organized an Educational Technical Seminar in Alexandria, in the areas of Toson, Amreyah and Miami.
The event was attended by 200 contractors, civil engineers and retailers, where we trained them about the technical advantages and the applications of our products. 

On the 30th of July we organized an Educational Technical Seminar for Kafr el sheikh and Beheira Governorates.
The event was attended by contractors, civil engineers and retailers, where we trained them about the technical advantages and the applications of our products.
This was the 6th Educational Event to take place during 2016 

Recognizing the importance of strengthening the emotional bond with our partners in success. We rewarded the top performing customers with a world class one week trip to Lisbon and Barcelona.

Inspired by our tagline “building sustainable partnerships” and looking ahead into the future, our booth was present in the job fair held at the faculty of engineering – Alexandria University to establish awareness of InterCement among future engineers.

Recognizing the importance of strengthening the emotional bond with our partners in success. AC organized the annual Commercial Ramadan *Sohour. The event was attended by more than 500 of our customers, contractors, and civil engineering professors and consultants.

16 teams were formed from AC contractors in different districts in Beheira governorate for Ramadan tournament, teams were competing together to win our AC Cup.

The event was to reward our Contractors, were during the 1st round of the program, we have visited more than 6000 construction sites recording tons consumed by 855 active contractors who were rewarded with valuable gifts during the exhibition. There were 12 Exhibitors in different specialisations ranging from cement, construction tools, wood, Electricity pipers, isolation materials and household.

Believing in our social responsibility towards the environment in which we operate. AC recognised the importance of using Alternative Fuel to substitute Fossil Fuel and aiming to decrease our CO2 footprint
Our Refuse-derived fuel (RDF) project was launched during the presence of the following audience
The Minister of Environment - Dr. Khaled Fahmy –
Alexandria Governor Deputy - Dr. Soad Elkhouly
Brazalian ambassador - Mr. Ruy Amaral
Portuguese ambassador - Mrs. Madalena Fischer
Along with an audience that included representatives from the Environmental Ministry, EPAPII, Egyptian Parliament and Nahdit Misr.

AC Sponsored the Nuclear Week at the Faculty of Engineering The event was discussing the construction challenges related to the first nuclear plant in Egypt, and was attended by the Russian and Egyptian Nuclear authorities. 

Inspired by our tagline, we are ensuring that we build a sustainable partnership with the faculty.
Students from the faculty visited our factory, to learn about the cement industry, specifically Intercement